Post by account_disabled on Feb 26, 2024 21:46:13 GMT -5
The content you produce. To do this we use the Content Matrix I created specifically for this purpose you can see it below The idea here is that it makes it easier to decide what content types fit with which parts of the funnel best and also the relative size of that content in terms of the man hours required to create it. Working in this logical fashion will help with overall content mix. Hero ideas Once youve worked through that process its time to open up bigger ideas.
These are important for one very simple reason they help you find and reach new Kazakhstan Phone Number List audiences to pull back into your sensational constant content plan. We wont go into detail here as to how to come up with consistently good bigbang ideas as the point of this post is to look at the more regular content strategy but if you want to read more about it click here. For now its enough to note that you should also include time to think about campaigns and how they fit into your overall plan. Pulling it together process example By now you should be swimming in great ideas of every kind imaginable every one of which ties back nicely to your personas. In our example weve been focusing on Chloe and James.
The next job is to lay those ideas out based on what you know can be delivered. This process is broken into two parts The laying out of the content based on ensuring variation and content flow. format thats deliverable and based on available resources andor budgets. Getting that to work is little more than trial and error but the result should be a content calendar that delivers on the promise of a great mix of regular content ideas entertaining pieces and helpful content that makes both James and Chloe want to come back to again and again. Heres an example of a twoweek window to give you an.
These are important for one very simple reason they help you find and reach new Kazakhstan Phone Number List audiences to pull back into your sensational constant content plan. We wont go into detail here as to how to come up with consistently good bigbang ideas as the point of this post is to look at the more regular content strategy but if you want to read more about it click here. For now its enough to note that you should also include time to think about campaigns and how they fit into your overall plan. Pulling it together process example By now you should be swimming in great ideas of every kind imaginable every one of which ties back nicely to your personas. In our example weve been focusing on Chloe and James.
The next job is to lay those ideas out based on what you know can be delivered. This process is broken into two parts The laying out of the content based on ensuring variation and content flow. format thats deliverable and based on available resources andor budgets. Getting that to work is little more than trial and error but the result should be a content calendar that delivers on the promise of a great mix of regular content ideas entertaining pieces and helpful content that makes both James and Chloe want to come back to again and again. Heres an example of a twoweek window to give you an.